June 6, 1994
Master-McNeil Names Illustra Information Technologies
Master-McNeil, a naming consulting firm located in Berkeley, California, today announced that it created Illustra Information Technologies, the new name for Montage Software of Oakland, California.
"This new name is reflective of our central purpose," commented Bruce Golden, Vice President of Marketing for Illustra Information Technologies. "Our products enable organizations to utilize all the information they have created -- video, audio, images, complex documents, spatial data, etc. -- as useful information assets. The new name clearly suggests the vision of our company, and the benefits of our products."
"Of Latin origin, Illustra is a truly international name," commented SB Master, President of Master-McNeil. "It suggests clarity of vision, brilliance, and light, and also brings a suggestion of renown and excellence through its association with 'illustrious,'" Ms. Master noted.
Master-McNeil, Inc., founded in 1988, creates corporate and product names for companies worldwide. Master-McNeil's clients include Apple, Cisco, Visa, Wells Fargo, Sprint, and Octel, among others.
For further information, please contact:
contact@naming.com
Master-McNeil, Inc.
510-486-0947
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