|
|
Linguistic Analysis A global, multi-lingual approach is intrinsic to every Master-McNeil name creation project. Master-McNeil has professional linguists on staff, because in our view international pronunciation, negative meaning, and cultural appropriateness issues are integral to every stage of a new naming project. This is in contrast to most firms, where there is little or no in-house linguistic capability, and typically review only a few candidate names at the end of a project, using freelancers. Our in-house staff covers all major European and Asian languages. Additionally, beyond the many languages covered by our staff, we have developed our Native Speakers Panel methodology, which lets us assess names in virtually any language worldwide. A detailed, written report, with our professional recommendations for how to move forward, is provided to clients of our Native Speakers Panel work.
© 2008 Master-McNeil, Inc. All trademarks are the property of their respective owners. |