Naming and brand architecture research, when appropriately applied, can play a valuable role when assessing candidate brand architectures directional messaging strategies or naming. Based on our extensive experience conducting such research, Master-McNeil has developed proprietary methodologies for both qualitative and quantitative name testing. This research can be incorporated at several stages of the naming or architecture development process, depending on research goals.
Master-McNeil is happy to work with client research departments and outside research firms with whom our client has an existing relationship. If a client has no internal research capabilities, we have the ability to plan, source, and manage the entire research process. To this end, we have developed working relationships with excellent qualitative and quantitative research suppliers, to whom we can introduce our clients if desired.
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