National Brain Tumor Society
We are delighted to have worked with the United States' two most prominent brain tumor organizations, The Brain Tumor Society and the National Brain Tumor Foundation, as they prepared to merge. While our creative brief included exploring entirely new names, continuity and ease were key goals. Thus, the selected name is a smooth combination of their former names. The National Brain Tumor Society, introduced in August 2008, has met with immediate, unanimous approval and acceptance.