BuyPower
Launched in October 1997, GM BuyPower is Master-McNeil's name for a comprehensive car purchasing service from General Motors. GM BuyPower conveys two messages to consumers: that they are empowered to buy in a new way, and that the system provides the consumer with new leverage, "buying power," due to better information. Consumers have the option of calling a toll-free telephone shopping assistance center or accessing the GM BuyPower web site to research competitive pricing information, search dealer inventories, and determine a model's best price.
Logo by DMB&B, Los Angeles.