Cadence sub-brands
Cadence Design Systems is the world leader in electronic design automation software. Our brand architecture for Cadence was created to simplify their entire product line, which had rapidly grown to encompass eight product categories. This included over a hundred names, several dozen of which were trademarked. Our brand architecture simplifies the Cadence product line by grouping products into six branded product families; individual products within each family receive descriptive names only. Master-McNeil then created five new sub-brand names; this structure allows Cadence to focus its marketing efforts on a few proprietary key sub-brands.