Cisco Systems
Master-McNeil had an ongoing relationship with Cisco Systems for branding strategy management and name development. In 1994, we created the Cisco brand architecture, which remains in place today, and continued to work with Cisco for six years on new name development and naming strategy issues. Our architecture emphasizes and builds on the Cisco brand by allowing only descriptive naming, accommodating the exponential growth at Cisco during the course of our relationship. Since architecture implementation we have worked with Cisco to create hundreds of descriptive names as well as proprietary key branding elements such as the Cisco Powered Network ingredient brand.