Country Creamery
Working with Dreyer's/Nestle to create this new brand was great fun. Besides creating the brand name "Country Creamery" and flavor names, Master-McNeil joined with the Dreyer's/Nestle team to resolve package form, graphics, lid style, and messaging questions. Additionally, we were deeply involved in multiple phases of research, and advised on final name selection. Our new name captures associations with rich, homemade ice cream flavor and texture, which we learned consumers are looking for.