Athlon & Duron
Master-McNeil created the name Athlon for AMD's high-performance processor family, and the name Duron for the processor family optimized for value-conscious customers. The name Athlon, which is usually associated with athletic competition, suggests endurance, power, and speed, highlighting the superior capabilities and performance of the processor family. Explaining its choice of this Master-McNeil name, AMD said they "wanted to emphasize that the product represents a champion of competition."
With a leading processor design ideal for business and home users, AMD Duron processor-based systems are perfect for applications commonly used by value-conscious users. Suggesting durability and dependability, our Duron name highlights the processor's combination of capability, durability, and value.