Highway One
Master-McNeil created the name Highway One Communications for the merger of San Francisco's Pacific Marketing Group and the Los Angeles office of the international ad agency DMB&B. This forward-looking name suggests the West Coast orientation of the new agency by referencing California's coastal highway. In addition, "highway" suggests fast-moving, efficient, and goal-oriented, and "one" suggests comprehensiveness and leadership, as well as the unity formed by this merger.
Logo by Highway One Communications.