InsideLine
Master-McNeil created the name InsideLine for Broadcom's home networking technology, and iLine 10 for the first product family based on this technology. The InsideLine technology delivers 10Mbps Ethernet networking across existing home phone lines. Both names highlight the use of phone lines. Additionally, due to colloquial use of "inside line," our names suggest that even novice customers get access to the most sophisticated technology.
Logo design by Landkamer Partners