Ernest O. Lawrence Berkeley National Laboratory
Formerly Lawrence Berkeley Laboratory, in this interesting and historic project we recommended the addition of "National" to the lab's name, enabling it parallel, and be thought of as par, with the United States' other National Labs. Further, there was often confusion between this lab, which is funded largely by the US Department of Energy and does basic research, and the high-security Lawrence Livermore National Laboratory, funded largely by the Department of Defense. Our complete new name, the Earnest O. Lawrence Berkeley National Laboratory, clarifies the difference between the two. The lab is known as LBNL for short.
Our work extended to increasing clarity on the actual lab site in the hills above the University of California. We recommended changing the names of the most important streets within the lab from their rather generic and unhelpful names--Blackberry, Strawberry--to the names of the lab's Nobel laureates. The streets so named are those leading to the buildings where the Nobel Prize winning work was actually done. This new system of vivid, memorable street names both honored these distinguished scientists, and helped people to better find their way around.