MemBrain
Master-McNeil created the name MemBrain for Marmot Mountain's high-performance Smart Fabric Technology, used in high-end rugged outdoor clothing, and meant to compete with GORE-TEX. The "brain" portion of our name plays on the smart, adaptable nature of the fiber technology, a shape-changing polymer that responds precisely to climatic conditions, adjusting its form to keep the wearer warm and dry.