mirasol
Qualcomm describes their new display techonolgy brand as follows: “mirasol displays bring living color to technology by applying one of nature's most remarkable innovations-the butterfly's wings. These highly developed structures reflect light so that specific wavelengths interfere with each other to create nature's purest, most vivid colors.” Master-McNeil’s mirasol name is derived from “Mira,” Spanish for “see, notice, to see,” and also recalls mirror, “mirroring” the brilliance and clarity of sunlight, with further subtle suggestions of “miracle.” The –sol suffix relates to a key product innovation: mirasol displays remain vivid even outdoors in brilliant light of the sun.