NCIRE The Veterans Health Research Institute
NCIRE, which stands for “Northern California Institute for Research and Education” is the largest of the 86 research institutes associated with the Department of Veteran Affairs. Through its collaboration with the University of California, San Francisco medical school and the San Francisco Veterans Hospital, NCIRE is at the forefront of work on PTSD (Post-Traumatic Stress Disorder). NCIRE has pioneered research on the injuries caused by IEDs (Improvised Explosive Devices), as well as conducting groundbreaking research into degenerative diseases, cancer, HIV, and other diseases being suffered by older WWII, Korea, and Vietnam vets.
Yet the work is nowhere visible in the NCIRE name. In order to increase understanding and visibility, but unable to change its name due to Congressional mandate, the challenge for Master-McNeil was to express the importance of the work being done here. Our new tagline, The Veterans Health Research Institute, suggests national importance, while clearly describing the work being done and who it benefits.