What the Internet Experience Should Be
This name, originally developed for Farallon Communications' family of high-speed ISDN routers and modems, was adopted as the new company name in 1997. Our name Netopia suggests "Internet utopia" (an ideally perfect place), the best possible of Internet experience. As part of our work with Netopia, Master-McNeil also developed the positioning slogan "What the Internet Experience Should Be" to accompany our name. Netopia was aquired by Motorola.
Graphic courtesy of Netopia