PeerPong
Master-McNeil has been delighted to work closely with this venture-funded start up to creat their new name and URL, including consulting on their logo, tone, and look and feel. Incubated by Partech International and formerly known as "Muchobene," our new name, PeerPong (www.peerpong.com), is shorter, more memorable, more relevant, and more fun. A real-time question & answer service that works with Twitter, PeerPong enables users to find and ask a question of a knowledgable peer, and to engage in a live back-and-forth conversation with that person. Implied (though not stated) in our name is both the "pinging" of the initial contact, and the "ping-pong" of the back and forth conversation. Similar in structure to our very successful PayPal name (www.paypal.com), we expect PeerPong to play an important role as a significant player in improving internet search satisfaction.