Quid
Backed by leading technology investors including Peter Thiel (PayPal) and Niklas Zennstrom (Skype), Quid is developing quantitative and visualization software that structures and processes vast amount of open information to make global technology developments visible, navigable, and understandable. Inspired by the Latin word for "what," best known from the well know phrase "quid pro quo" (what for what; a fair exchange), Quid levels the playing field by providing information that was formerly inaccessible, and insights that were formerly unobtainable. The British slang word for a (monetary) pound is a secondary meaning of "quid," relevant here because the founders, one British and the other a New Zealand Rhodes Scholar, met at Oxford. Our involvement included negotiating to acquire the quid.com URL, and writing and art directing the introductory web site.