Real Networks
RealNetworks, a leading Internet media delivery company based in Seattle, had been so successful in reinforcing the "Real" brand, that almost every one of its names contained the word "Real"—which made it difficult for customers to tell the difference between consumer products and services, business-to-business products and services, and underlying technologies. Our naming architecture is straightforward, and flexible enough to accommodate future products and services. Marketing emphasis is now focused on a small number of proprietary product and service family brands.