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Automotive Names
         
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Eos
The Volkswagen Eos name and vehicle were introduced at the November 2005 Frankfurt Auto Show and brought into the United States market for the 2007 model. Eos, the Greek Goddess of the Dawn, marks the dawning of a new era for Volkswagen. This sporty, powerful, and beautifully stylish new convertible with “power retractable hardtop with integrated panoramic sunroof” has received excellent reviews have been excellent and sales have been good.
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Rainer
Rainier was chosen from our crossover/SUV
work for Buick
as the name for their new luxury SUV, introduced in the
2004 model year. This premium, six-cylinder SUV with available
V8 engine and all-wheel drive, "elevates the spirit of
American style to a whole new altitude." |
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RouteOne
Master-McNeil created RouteOne
for this joint venture of the financial arms of
DaimlerChrysler Services, Ford
Motor Credit Company, Toyota
Financial Services, and General
Motors Acceptance Corporation. "RouteOne is all about streamlining
the finance approval process to make financing easier, faster,
and more accessible for our dealer customers and the financial
institutions involved," said John Gibson, EVP of GMAC North American
Operations. Our new name, RouteOne, suggests, "a common data expressway
for the instant exchange of credit application information." The
key benefit this service will provide.
Logo by frog
design. |
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Zingo
Master-McNeil created Zingo
for London Taxicabs International's taxi hailing service.
From zing, "to move swiftly," and go, conveying
action and movement, our name aptly communicates the speed
and responsiveness of this service. Zingo was aquired by Computer Cab, which still uses our name. |
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LaCrosse
The
Buick LaCrosse is a luxury, five-passenger sedan offering
advanced technological features. The French tonality of
the name, combined with lacrosse sports imagery suggest
the car's balance of refinement and capability. LaCrosse
replaces the stalwart Regal and Century nameplates. |
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Rendezvous
The Buick
Rendezvous is a luxury sedan/minivan/SUV—part of
the new breed of crossover vehicles. The French rendez-vous,
meaning an appointment or date, plus the English "meeting
place" association, are both excellent connotations
for this upscale, versatile vehicle. |
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Traverse
Master-McNeil created the Chevrolet
Traverse concept car name for
General Motors. The Traverse is an innovative
passenger vehicle that merges the popular attributes
of Chevy trucks with the agility of sedans. The
vehicle has an integrated HP computer with Internet
access, as well as easy cargo loading and access
features. Our name suggests the versatility and
ruggedness of the vehicle which is designed to appeal
to family car buyers who seek dependability and
fun. |
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BuyPower
Launched in October 1997, GM BuyPower is Master-McNeil's
name for a comprehensive car purchasing service from General
Motors. GM BuyPower conveys two messages to consumers: that
they are empowered to buy in a new way, and that the system
provides the consumer with new leverage, "buying power,"
due to better information. Consumers have the option of calling
a toll-free telephone shopping assistance center or accessing
the GM BuyPower
web site to research competitive pricing information, search
dealer inventories, and determine a model's best price.
Logo by DMB&B,
Los Angeles. |
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