Brand architecture is the strategic analysis and development of optimal relationship structures among multiple levels of company, brand, product, feature, technology, or ingredient names. From our first brand architecture projects in 1989, Master-McNeil has refined and extended our brand architecture capabilities, creating successful brand architectures for clients ranging from young, high-growth technology companies to the largest industrial corporations. We believe that no one is more experienced, or does more of this work, than we do.

Master-McNeil brand architecture clients include Cisco Systems, Sun Microsystems, Apple Computer, Akamai, Cadence Design Systems, Cylink, Adobe Systems, Aspect Telecommunications, and Advanced Micro Devices (AMD).