Working with Dreyer's/Nestle
to create this new brand was great fun. Besides creating
the brand name "Country
Creamery" and flavor names, Master-McNeil joined
with the Dreyer's/Nestle team to resolve package form,
graphics, lid style, and messaging questions. Additionally,
we were deeply involved in multiple phases of research,
and advised on final name selection. Our new name captures
associations with rich, homemade ice cream flavor and
texture, which we learned consumers are looking for.
