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Consumer Technology Names
          
          
          
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Athlon & Duron
Master-McNeil created the name Athlon for AMD's high-performance processor
family, and the name Duron for the processor family optimized
for value-conscious customers. The name Athlon, which is
usually associated with athletic competition, suggests endurance,
power, and speed, highlighting the superior capabilities and performance
of the processor family. Explaining its choice of this Master-McNeil
name, AMD said they "wanted to emphasize that the product
represents a champion of competition."
With a leading processor design ideal for business
and home users, AMD Duron processor-based systems are perfect
for applications commonly used by value-conscious users. Suggesting
durability and dependability, our Duron name highlights the processor's
combination of capability, durability, and value. |
© 2008 Master-McNeil, Inc. All trademarks are the property of their respective owners.
All rights reserved. |
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