Logo by Luxon-Carra,
London.
Created for the new joint venture between Ariba
(a Master-McNeil name from 1996) and Chevron, PetroCosm is the first global,
independent Internet marketplace for buyers and suppliers in the
energy industry. Our name, derived from "petro," and "cosmos," conveys the oil and gas industry, while
also suggesting a big, important, unlimited new realm or destination.
Maxager's
advanced profit analysis products are designed to provide component
manufacturers with a system that allows them to maximize the profit
flow through their plants and realize their "Total Available
Profit." Our name combines "maximum" and "maximization"
with "manager," making the name particularly apt and
appealing. The name has been extended to the product level: Costing
Maxager, Thruput Maxager, Pricing Maxager, and Quality Maxager.
Logo by Studio
Moon (formerly A E R I A L/San Francisco).
Master-McNeil created Zingo
for Manganeze Bronze's new taxi hailing service. From zing,
"to move swiftly," and go, conveying action and movement,
our name aptly communicates the speed and responsiveness of this
new service.
Trimble
Navigation's CrossCheck family of products provides commercial
fleet owners with the ability to track, communicate with, check
for unauthorized use of, and prevent theft of each of their vehicles.
Master-McNeil's CrossCheck name emphasizes the information exchange,
monitoring, and certainty that these products provide.
