Articles featuring Master-McNeil spokespeople:
Master-McNeil Creative Director Clive Chafer discusses naming trends with NPR's Robert Siegel on All Things Considered, aired July 29, 2002. Listen Now (Real Audio).
Making a Mark
Name of the Game is Still the Name
Say Good-bye to Salomon
Companies Resurrect Abandoned Names, Ditch ".com"
Microsoft by Any Other Name
The Name Game
The Etymology of 'Y2K'
New Local Competitors Play "Tune that Name"
Buy Any Other Name
"Wired" Words Wearing Thin
Tired of Wired?
Been There, Done That
New Media Company Names: Part Puzzle, Part Shorthand, All Jargon
What's in a Name
Put Internet in Your Company Name? Not Quite
Race to Register Net Trademarks
Master-McNeil Helps Business Work Through Brand-Name Identity Crises
Wanted: Corporate Name. Must Evoke Speed, Power
A Trying Time for New Names
Fast Forward
Naming a Web Service? You'd Better Hurry Up
Mass of Monikers
Finding Name is Really a Game...
Name Drain Stumps Tech Companies
The Name of the Game is the Name
It May be the Name Game, but They're All Business
Internet Company Naming Services Offered
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