Master-McNeil's brand architecture practice has provided us with a unique and long perspective on what works, and does not work, in brand architecture. We have recognized that the true benefits of a brand architecture do not occur until and unless it is thoroughly disseminated throughout an organization, and becomes part of everyday business life.

We created the BAsys™ brand architecture management system to educate a client's staff regarding company brand architecture and naming policies. BAsys™ provides our clients with specific processes and methods for determining where a new or existing product or service falls within their architecture, as adopted, and how to identify it based on that architecture. It enables companies to streamline, leverage, and automate the benefits of brand architecture throughout their organizations worldwide.

For more information on BAsys™ please click here.