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Taglines and slogans support, extend, and enrich a company or brand
name. They can also serve to reshape or update names which are no
longer communicating the correct content, but which cannot be changed
for any of a variety of reasons.
Master-McNeil usually develops a tagline or slogan as part of
a larger naming or brand architecture project. We are also increasingly
asked to provide this work as a stand-alone service. In our slogan
and tagline projects, we work closely with our client to define
the content deficits in their existing verbal and visual identity
elements, and craft the new tagline or slogan to complement existing
messaging, while solving the problems identified.
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