About Us

Master-McNeil OfficeMaster-McNeil was founded in 1989 as a firm dedicated to naming and naming architecture issues. Since then we have become known as thought leaders in naming. We have created many hundreds of successful new names and dozens of brand architectures, while advancing the discipline of naming through articles, speeches, and teaching. Our staff is the most experienced in the field today.

From Master-McNeil’s very first projects, we have offered a mix of creative and strategic services, providing ingenious and practical solutions to strategic naming questions. Our names and architectures are known for their ability to express key client messages with clarity and power.


And as imagination bodies forth
The forms of things unknown, the poet’s pen
Turns them to shapes and gives to airy nothing
A local habitation and a name.

- William Shakespeare, A Midsummer Night’s Dream, Act V, Scene 1